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Alliances in Health Promotion: Theory and Practice by Angela Scriven PDF

By Angela Scriven

ISBN-10: 0333677692

ISBN-13: 9780333677698

ISBN-10: 1349142972

ISBN-13: 9781349142972

A concise and obtainable account of the theoretical matters with regards to intersectoral collaboration, and the variety of well-being merchandising partnerships which have been tested. The ebook comprises contributions from a amazing staff of lecturers, researchers practitioners, from a variety of settings - the wellbeing and fitness provider, universities, expert healthiness advertising enterprises, neighborhood professionals, voluntary enterprises and schooling.

The publication will entice a large number of readers, together with scholars of health and wellbeing advertising and practitioners confronting the realities of collaborative operating.

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Nt. There is little well-researched information on key success factors or features to avoid so we must rely heavily on empirical data in order to make judgements about how best to handle the demands of healthy alliances. The following chapters will help to extend our knowledge of direct experience of health alliances and lay the foundations for a more rigorous assessment of costs and benefits. As the reader explores this range of insights, the frameworks from this A framework for healthy alliances 17 introduction may provide a useful reference when facing either the initial assessments of potential or the real questions of effectiveness.

More Known Unknown Arena Blindspot Knownby others Fa~ade Unknown Unknown by others Known by seit Unknown by seit Less Known ~ :J (/) o a. 3 The Johari window (adapted trom Ivancevich and Matteson, 1992) Group dynamics Interest in the study of group process and behaviour has led to the development of the theory of group dynamics and a range of group training methods aimed at increasing group effectiveness through the improvement of social interaction skills (Mullins, 1993). Whitaker (1985) reveals group level phenomena that include groups' moods and atmospheres, shared themes, norms and belief systems, and the development of a group over time.

This piloting work provided more accurate pointers to the relevant issues both for the primary health-care teams and for the pack, which were then explored in a subsequent needs assessment. Undoubtedly, the needs assessment research enabled the fostering of positive feelings on the part of the participating practices towards the whole project. This was important because the timing of the project would have been affected had any of the primary health-care teams felt alienated by the research and withdrawn at that stage.

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Alliances in Health Promotion: Theory and Practice by Angela Scriven


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